May 05, 2006
Bambi and Smokey team up
Recently, I've started seeing forrest fire commercials that instead of prominently displaying Smokey the Bear seem more like a trailer for "Bambi". Here's one. I thought what a great way to play on our emotions, cute baby animal and memorable movie from our childhood. I remember Kim taking Billy and I to see "Bambi" in the theatre when it was re-released in 1988. I was somewhat surprised to find out that the Bambi anti-wildfire campaign actually predates Smokey. I know random, but I bet the commercial makes Catherine tear up ;)
// posted by Julie @ 11:15 AM 
